“I am a fashion photographer, brand strategist and communication designer based in Melbourne, currently working on fashion, beauty & educational projects in Bali & India.
I have had the privilege of creating strategies, campaigns, content and communication for fashion and beauty brands in Australia, India, Indonesia, Italy, France & South Africa over the last two decades. Lately I am trying to work on projects that have a meaningful & responsible impact on the society around us. Everything I do now is also a part of my personal journey towards becoming the person I want to be.
Purposeful and meaningful communication is at the core of every campaign or collaboration that I like being a part of. I especially love working with brands & businesses that strengthen local communities and are inspiring the next generation of creators, designers, thinkers and entrepreneurs to be authentic, creative & kind.
I have always believed that the future of true branding is clean & kind. I am currently working on some amazing projects that are leading the way in being socially responsible and spiritually awakened towards what I call the ‘future of branding’.
I also manage an educational & learning-style beauty pageant & modelling academy called ASOTY ( Australian Supermodel of the Year ). ASOTY is focused on helping girls discover their inner beauty and the true supermodel within them. And prepare them for the fashion and beauty industry through relevant coaching & ongoing mentoring. The platform is a great opportunity for sustainable fashion & beauty brands to collaborate and create powerful brand associations and world-class content.
A similar program for men was initiated in India too during the pandemic. CDMTM ( Clothes Don’t Maketh The Man ) is world’s first hybrid program focused on coaching and grooming men towards becoming a better version of themselves. Again a powerful platform for responsible mens brands to collaborate with.
Love travelling, and collaborating with people who want to make this world a better place through their word, walk and work. I would love to hear from you if you are in the beauty, creative, design, fashion, modelling or coaching industry.”
Power of True Sisterhood: Transforming the modelling and fashion industry
The industry is undergoing a significant transformation as women take on leadership roles, create groundbreaking businesses and redefine the narrative of fashion. Kindness, empathy and love are the driving forces behind this change.
Embracing Ethical practices through Sustainable Steps
I am still in the early stages of my journey exploring various facets & concepts of sustainable fashion. What I do know is that we need to dispel common myths and misconceptions through educational and inspirational projects.
A Circus or an Institution: What are you creating?
The advent of social media and its unparalleled influence on our lives mirrors the circus's trajectory. In our quest for likes, shares, and followers, we often find ourselves in the pursuit of short-lived gratification, sometimes at the expense of our values.
"WORD, WALK & WORK”: Redefining the meaning of life and work
The concept of aligning what we say, what we do and how we impact has never been more pertinent. This fundamental idea, captured through my project "Word, Walk, and Work," serves as a core principle for living a life of authenticity, purpose and positive influence.
The next time you hear the phrase "Think Outside the Box," consider taking a moment to explore what's Inside the Box – the uncharted territory of your own potential. Embrace the incredible you that's waiting to be discovered, and let it guide you towards a life that's authentic, meaningful and uniquely your own.
Quiet Culture: The Emerging Power of Minimal Content
Join me on a journey through the art of "Minimal Branding & Communication." Discover how the deliberate choice of less, when done right, can speak volumes. Uncover the secrets of making a brand stand out not by shouting, but by a whisper that resonates.
Downsides of having an Agency: A make or break your career decision
One fundamental decision aspiring models and influencers face is whether to seek representation from a modelling agency or embark on a freelance journey. This blog explores the pros and cons of both paths, offering insights into what each entails and the factors to consider when making this crucial career decision.
Celebrating Evolution of Modelling: From Runways to Role Models to Activism
The future of modelling I envision as authentic, kind and brilliant. It’s a future where models are more than just faces. They are role models who inspire positive change. It’s a future where the industry is characterised by transparency, compassion and creativity.
The allure of Black Friday: Witnessing the nation of Mahatma Gandhi being pulled into this frenetic shopping spree is not just a cultural shift but a deviation from the ideals that have defined India for centuries.